Digital Ally (NASDAQ: DGLY), which develops, manufactures and markets advanced video surveillance products for law enforcement, homeland security and commercial applications, announced a partnership with Crime Stoppers International (CSI), the global authority on anonymous reporting. The sponsorship agreement will help to increase CSI’s awareness globally while increasing the visibility and availability of Digital Ally’s suite of advanced video surveillance products.
Why it Matters: Under the terms of the agreement, CSI will provide links to Digital Ally products on its main website as well as through member sites (such as Crime Stoppers USA and Canadian Crime Stoppers Association) that choose to participate. The association with a well-known organization like CSI should further enhance DGLY’s stature in the market while opening new sales opportunities.
Key Quote: "We believe that our sponsorship of CSI will improve the global reach and awareness for both CSI and Digital Ally." – Stanton Ross, CEO
What’s Next: Through its previously announce partnership with NASCAR and its new partnership with CSI, DGLY is increasing its reach to new customers which should translate to increased sales moving forward. In addition to growth of its underlying business, DGLY offers potentially significant additional upside from multiple patent infringement suits underway, including its primary suit against Axon (NASDAQ: AAXN), the leading body cam manufacturer. AXXN exhausted its last appeal through the US Patent Office during the second quarter, setting the stage for DGLY to prevail in a suit that could be worth hundreds of millions of dollars.
Disclosure
(Digital Ally, Inc. [NASDAQ: DGLY] is a client of RedChip Companies, Inc. DGLY agreed to pay RedChip Companies, Inc., a monthly cash fee for four (4) months of RedChip investor awareness services.)