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$17.64

-0.0730 ( -0.41% ) 599.7K

Magnite is one of the largest supply-side platform providers, or SSP, in online advertising. The firm was previously named The Rubicon Project (an online ad exchange) and became Magnite after merging with Telaria (an SSP focused mainly on streaming video providers) in 2020. The firm also purchased another of the leading SSPs within the CTV market, SpotX, in 2021 for $1.2 billion, cementing its long-term focus on grabbing market share in this area. The firm generates nearly 45% of its revenue from the programmatic sale of CTV ad inventory, 35% from mobile online sites and apps, and the remaining from websites accessed via computer.

Analyst Insights

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Type: All Buy Sale Start date: End date: Filter Reset

Date	Type	Amount Purchased	Purchaser
2024-07-17	Sale	-16166.00	Gephart Brian
2024-07-17	Sale	-19077.00	Day David
2024-07-17	Sale	-19607.00	Buckley Sean Patrick
2024-07-17	Sale	-100000.00	BARRETT MICHAEL G.
2024-06-14	Sale	-4778.00	Saltz Aaron
2024-06-14	Sale	-14541.00	Evans Katie Seitz
2024-06-14	Sale	-21299.00	Day David
2024-06-13	Sale	-14061.00	Knopper Douglas S
2024-06-13	Sale	-14061.00	Caine Paul
2024-06-13	Sale	-14061.00	Yu Diane

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